Seminario 17/03: – Asier Minondo Uribe-Etxeberria (U. Deusto) – The contribution of fundamental and granular comparative advantage to export specialization

mba-export-management-training

Abstract: Neoclassical models of international trade do not grant firms any role in shaping countries’ export specialization. However, the evidence shows that in many countries few firms dominate sectoral exports. In this paper we propose an easy-to-implement methodology to determine the contribution of country-level variables, fundamental comparative advantage, and firm-level variables, granular comparative advantage, to…

Seminario 17/02: – Guiomar Martín-Herrán (U. Valladolid) – Retailer and Manufacturer Advertising Scheduling in a Marketing Channel

Marketing-and-Advertising

Abstract: Despite the fact that the use of sporadic advertising schedules is well established in both the advertising literature and market place, the marketing channel literature that focuses on vertical interactions has consistently prescribed continuous advertising strategies over time. This paper investigates, in a bilateral monopoly context a situation in which a manufacturer and a…

Espacio expositivo en la Asamblea Regional

expoasamblea-16 (2)

La exposición divulgativa “Evolución de las Sociedades Mercantiles en España (1886-1936)” estará abierta al público en la Asamblea Regional de Murcia hasta el 3 de marzo. Esta exposición es un resultado del proyecto de investigación ESME (Evolución de las Sociedades Mercantiles en España, 1886-1936, Ref. 15147/PHCS710) dirigido por Susana Martínez Rodríguez, y financiado por la…