Seminario 19/11: David Jiménez Gómez (U. Alicante) – Nudging and phishing: a theory of behavioral welfare economics

Información

Abstract:

Nudges, which are interventions that do not restrict choice, have become widespread in policy applications. I develop a general and tractable framework to analyze the welfare implications of nudges. In this framework, individuals suffer from internalities (their utility when choosing is different from their welfare-determining utility) and choice and welfare depend on the environment, which can be altered by the nudge. I show that, in order to design the optimal nudge, no knowledge of environment-independent preferences is required. This means that the social planner does not need to fully recover individual preferences, something which is especially difficult in the presence of internalities. In heterogeneous populations, the optimal nudge trades off correcting the internalities of biased individuals with psychological costs imposed by the nudge on all individuals. When taxes are also available, nudging is generally optimal as long as the government is not fully efficient in collecting revenue from taxation. I also consider phishing, when firms change the environment to take advantage of consumers’ internalities, and find that competition does not necessarily reduce phishing. Finally, I analyze nudging and phishing in general equilibrium, characterize the optimal nudge, and find conditions under which nudging is welfare-enhancing in general equilibrium.